Viacom: Clusterfest Performers
This social media piece was designed for Viacom’s social media channels.
I made this video in Photoshop, Illustrator, and After Effects. I animated everything in this video, including the Comedy Central logo, the transitions, and the text. The graphic pieces are elements of Viacom’s brand, and the animation is guided by the song, which I chose.
At the time of creation, Viacom’s social media channels felt pretty corporate and disconnected from the viewers of Viacom’s programming. My concept eschews practices of standard B2B marketing videos to get to the heart of what motivates consumers of entertainment: to be entertained.