Tutorial: How to shoot cinematic tech videos like apple



In this video tutorial learn how to shoot cinematic product videos shots like you see in all the big budget commercials.

In the past years, not only have smartphone video capabilities got a lot better, but the way these companies communicate and showcase their products to us has also improved hugely, creating this immediate feeling of โ€œI want thatโ€ as soon as you watch one of their ads.

They figured out how to make that emotional connection between the product and you, the consumer. The fear of missing out is a powerful force that all smartphone brands leverage over and over again. But thereโ€™s one brand in particular that does it especially well: Apple.

Their marketing campaigns keep getting better and same goes for their storytelling. But thereโ€™s something impressively unique about their product shots. They always capture beautifully clean, crisp images and then take it to a whole new level by adding motion.

In this video, we replicate from beginning to end three of the most popular product shots used in Apple commercials so you can do the same: the hero shot, the detail shot, and the context shot.

Did we miss something or have any filmmaking questions? Comment below!

Gear we used:

Syrp Genie II Linear – http://bit.ly/genie-II-linear
Syrp Genie II Pan Tilt – http://bit.ly/genie-II-pan-tilt
Syrp Genie Mini II – http://bit.ly/Genie-Mini-II
Syrp Magic Carpet Pro – http://bit.ly/syrp-magic-carpet-pro

Manfrotto Nitrotech 612 Fluid Video – http://bit.ly/manfrotto-nitrotech-612
Litepanels Gemini 1×1 – http://bit.ly/39JDaot
Avenger C-Stands – http://bit.ly/avenger-cstands

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Watch the full video or read the article below for some important highlights of this production.
๐Ÿ‘‰ https://education.syrp.co/cinematic-tech-video-secrets-from-the-best-in-class/

Did we miss something or have any filmmaking questions? Comment below!

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Duration: 00:08:03

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