The BEST Export Settings For Social Media / Premiere Pro



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The export settings for Premiere Pro when uploading videos to social media can vary depending on the specific platform and its requirements. However, here are some general export settings that you can use as a starting point:
1. Format: H.264 is the recommended format for most social media platforms, as it provides a good balance between video quality and file size.
2. Resolution: The resolution should match the platform’s recommended resolution. For example, for YouTube, the recommended resolution is 1080p (1920 x 1080 pixels), while for Instagram, it’s 1080 x 1080 pixels.
3. Frame rate: The frame rate should match your footage’s frame rate. For example, if your footage was shot at 30fps, export at 30fps.
4. Bitrate: The bitrate is the amount of data that is used to encode each second of video. For social media, a bitrate between 5-10 Mbps is usually sufficient.
5. Audio: Social media platforms typically support AAC audio with a sample rate of 48kHz.
6. Duration: Keep your video duration within the platform’s recommended time limit. For example, Instagram allows up to 60 seconds for videos in the feed.
7. Encoding: Use hardware encoding if your computer has a compatible graphics card, as it can significantly speed up the export process.
8. File size: Try to keep the file size as small as possible while maintaining good quality. This will ensure that your video loads quickly on social media platforms.
It’s important to note that these export settings are not a one-size-fits-all solution and may need to be adjusted based on the specific requirements of the platform you are uploading to.

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