Reach Who You Want Promo
The promotional video for Petrol’s online work – showcasing the many options available in order that the client builds the site that they want. This was primarily aimed at potential political clients hence some of the options listed and graphic representations in the video.
Build in After Effects using Trapcode Particular (in conjunction with some built-in effects) to make the 3d ‘ink clouds’. The 2D parts were built in After Effects and Photoshop including handwritten text and customising existing logos and familiar elements – such as the facebook and twitter feeds – to keep the animation consistent with the hand-drawn look.
The voiceover script was written by Ant Allin and performed by Michelle Lee.