Print Ad Design Tutorial: From Start to Finish – InDesign for Beginners

Learn how to create a professional print ad design from start to finish with this beginner-friendly InDesign tutorial. Follow along as we guide you through each step, from setting up your document, selecting the perfect fonts and images, prepping a file for print, and exporting the file for a printer. Whether you’re new to InDesign or just looking to enhance your design skills, this tutorial is for you.

► Design an 8.5 x 11 inch print ad from scratch, walking through the creative process and design iterations
► Prepare the ad design for print and export files

00:00 – Introduction

00:10 – Setup document, workspace, guides and columns
02:12 – Add image to page and check image size/proportions
04:18 – Add headline text to ad design
05:48 – Change text color
06:16 – Add drop shadow to text
08:22 – Add logo to ad design
09:28 – Design and layout variations
10:50 – Remove drop shadow
12:30 – Remove hyphenation from paragraph text
12:44 – Create a new CMYK color swatch
13:30 – Add a stroke to text
14:08 – Adjust opacity of color block
14:37 – Delete pages

Prep file for print
14:50 – Prep images for print
15:03 – Check color space of links
15:35 – Prep image for print with Photoshop
16:05 – Change image from RGB to CMYK in Photoshop
16:12 – Change image to 300DPI in Photoshop
16:50 – Relink image in InDesign
17:22 – Add bleed to ad design
18:30 – Export a PDF from InDesign
19:00 – Package files in InDesign
20:05 – Zip up the packaged files for the printer

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Have other questions not covered in this video? Let me know in the comments below.

My name is Kellie Crye Ward. I am an art director working in the graphic design industry for 15+ years.

In addition to my full-time design career, I have a freelance design business ( and teach graphic design at a local university. My goal is to make learning graphic design and software easy to understand and accessible to all.

Subscribe to learn the fundamentals of graphic design, Adobe software, and how to unleash your creativity.

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Duration: 00:20:46