Office Hours Summer Camp: Typography Basics & Adobe Fonts



Join Andrew Hochradel and Nick Longo as they head to Camp Knowhow for Office Hours: Summer Camp. From signage to maps, type is an important part of our everyday lives. Today they’ll explore type pairings and how to pick the perfect font for your next project.

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

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Join us LIVE on Behance: https://www.behance.net/live/adobelive

Chapters
00:00 Start
02:22 Introduction
03:10 Community Discord
09:10 Historical timeline of typography
10:20 Petroglyphs
12:10 Cuneiform
12:42 Hieroglyphics
15:30 Phoenician
17:35 Latin
18:20 Different kinds of type
20:40 Choosing the right font
23:45 Which font is right for the project?
26:18 Breaking down a product’s font
28:58 Brand personality traits
32:44 Logo styles
34:17 Adobe fonts
37:30 Font families
43:08 Tips when choosing a font
44:35 Resources
45:12 Building a font next week
46:36 Community design highlights
51:06 Homework

Duration: 00:57:35

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