LIGHT NOT PHOTOSHOP
It’s quite crazy how a lot of photographers are caught in the competitive web of retouching and colour grading techniques. Social media has really NOT helped but fuelled more digital noises thus creating an army of more confused, hungry and lost voice per click. This has been my conversation lately with a few colleagues, the truth is as bars is to hip-pop so is light to photography. Understanding light is fundamental, the strongest of images where/is created with a firm knowledge and application of LIGHT.
Equipments, software applications and techniques are all but leverages and not the real meat. Was extremely delighted when my friend and colleague MAYOR OTU, a documentary photographer, was geared to speak about this and many issues, we immediately had to jump in an create a proper befitting video document to educate and provoke a conversation.
This a part of many crucial dialogue to come . . .