✅ Use typographer’s (“curly” / smart) quotation marks and apostrophes in Adobe InDesign (❌ not “straight” or “dumb” ones).
✅ Use find and replace to apply to a whole document.
More about Stephen Kelman
Stephen graduated from Duncan of Jordanstone College of Art & Design in 2005. With considerable agency experience, his particular skillsets include brand identity and editorial design. He has received numerous Scottish and UK-wide awards for identity and editorial design including a CIPR Excellence Award in 2013.