Illustrator Tutorial: Logo Design Process For a Client | From Sketch to Finish.



Illustrator Tutorial: Logo Design Process For a Client | From Sketch to Finish.

Hi There, today I am going to go through the logo design process.
You will see me quick and rough sketching, final sketching, Illustration, Adding text, applying color and presentation.

Please watch the video from beginning to end. You can upload your practice work in ‘DeDeziner Arts’ Facebook Group. I will let you know my opinion regarding your submitted work by commenting on your post.

Happy learning !!!

Facebook Page: https://web.facebook.com/Artsbymuk/

Software used:
Adobe Photoshop, Adobe Illustrator, Adobe after effect.

Illustrator Tutorial: Logo Design Process For a Client | From Sketch to Finish.

Design Brief: Get to know the client’s business. Read the completed logo questionnaire.

Research: Conduct research focused on the industry, company name, its history, competitors, visual style and target audience.

Brainstorming: Ran a brainstorming session. Conceptualize ideas and make decisions on the possible design directions.

Sketching: Sketch and draft my initial concept based on the questionnaire information and research.

Design Execution: Select promising logo design concepts and vectorize using the software. experiment applying with various color grades.

Presentation: Present logo design concepts to the client for feedback.

Revisions / Approval:
Make changes if necessary. refine the chosen concept though the various stages of design, such as coloring, shading, and effects, etc.

Delivery: Deliver the final logo artwork and brand identity guidelines.

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Duration: 00:02:29

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