Creating Economical Branding Solutions for Small Businesses with Karla Heredia – 2 of 2

Tune in to Adobe Live with graphic designer Karla Heredia as she creates branding for small businesses using Adobe Illustrator. This week, Karla will share her full creative process for designing cost-effective and bespoke branding solutions for small businesses. In part 1, she will explore ideas and define the brand. Stick around for part 2, where she will apply the brand and create mockups, highlighting techniques to keep the process economical.

Guest Karla Heredia is a graphic designer based in Mexico City, Mexico:

Host Kladi is a Visual Strategist at Studio Printmysoul based in Manchester, England:

Join us on Behance:

00:00 Start
02:00 Introduction of Karla
06:00 Recap of the work Karla did yesterday
13:00 Creating stickers and mockups for their presentation
24:30 Karla’s inspiration moodboard for her project
32:30 Using the Type on a path tool
39:10 A peek at Karla’s traditional sketches
49:00 Using math when sizing design elements
01:10:00 Where does Karla find inspiration?
01:27:00 Applying clipping masks in Illustrator
01:47:30 Creating social media assets
01:52:50 Recap of karla’s work over the last 2 days

Duration: 01:57:11