30 Rock Kinetic Type

As a rite of passage in my digital design curriculum, I embarked on the kinetic type assignment. One of my favorite shows is 30 Rock, and luckily I found this dynamic dialogue in an episode to use as my content. I designed the entire aesthetic including type face choice, color palette, text treatment and motion. Made in Illustrator, Photoshop, and After Effects. Please refer to my portfolio website for the process work.

Duration: 30

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