007_Blackhawk Cleaner

The main thing I like about this commercial is the use of graphics to boost what might have otherwise been a dull spot. The bottle of cleaner – rotating in the lower third and featured during the spot – was shot against a white backdrop sitting on top of an old turntable. The background was removed through a series of effects in both Photoshop and After Effects, and the bottle was added to the final edit in various ways. Edited in Final Cut Pro with the use of a few Live Type text effects.

Duration: 31

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